Opportunity Green Conference 2008 Speaker
Inspired and mentored by William McDonough and a cadre of deep, but optimistic, environmental thinkers, Zem has developed a lens that makes it impossible to view products as she once did. In one way or another she has always worked in design, whether it was as a critic or promoter. Cradle to Cradle means that everything that comes from the earth (and what doesn't) should go back to the earth as a biological nutrient - or should include a plan for the next incarnation of the technical nutrients (translation: should not end up seeping chemicals into a landfill for thousands of years). She believes the time has come to reinvent the way we think about design. As a board member of Global Green, Healthy Child, Healthy World and Teens For Safe Cosmetics, Zem has access to the latest and greatest information about green innovations. She's certified by Builditgreen as a green building professional and study both online and off line, exhaustively. She applies this knowledge in her eco-consultancy business, as green contributing editor at Domino Magazine, on television and radio spots and, most emphatically, on www.ecofabulous.com.
