Opportunity Green Conference 2008 Speaker
Currently Lorrie is the General Manager for Nike's Considered team. Considered is the team responsible for introducing sustainable products and business models. Prior to becoming the GM Lorrie was the Innovation Director for Nike Footwear, Apparel and Equipment. Her innovative thinking has lead to several new product technologies with patents to prove it. Her passion for design, innovation and sustainability brought her to the role as a leader in bringing sustainability to all facets of Nike product. Environmentally sound shoes are one thing, but to carry the Swoosh, Nike Considered products are still tasked with being authentic, innovative, with uncompromising performance. With an Industrial Design Degree from Syracuse University, Lorrie has become a leading expert in design innovation. She started out as a Toy Designer working on products like "Speak and Spell," and then moved into Advanced R&D for Texas Instruments where she conceptualized applications and products for emerging technologies. One example is her work on developing new RF Identification Systems with foreign governments for tracking animals, i.e. pigs in Holland, reindeer in Finland, and cattle in Australia, to control the spread of disease. She has also worked for one of the top design consulting firms, S.G. Hauser in Los Angeles, designing a variety of products, from ophthalmic laser handpieces to lady shavers, for which she received an award for consumer product of the year. When not discovering how to make processes and performance product more sustainable, Lorrie spends time with her husband and four children.
