OppGreen Insights

Back to the Grind: Growing a Start-up from a Daily Habit

Posted on 31. Dec, 2009 by opportunity.

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Opportunity Green strives to recognize organizations and businesses that promote sustainability through marketing, product development, and social relationships. These businesses all have one central goal: to promote the Triple Bottom [...]

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Interview with Sharon Greene of RISC: Companies Need to Understand Positive Consumption

Posted on 03. Dec, 2009 by Justine Suh.

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I recently had the pleasure of speaking with Sharon Greene, Managing Director of global trends and consumer behavior consultancy, RISC International. Unfortunately, she was unable to attend the conference due [...]

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Interview with Rohit Aggarwala, NYC Director of Long-Term Planning and Sustainability

Posted on 02. Nov, 2009 by Ben Upham.

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As Director of Long-Term Planning and Sustainability for America’s biggest city, or what locals like to call “the Center of the Universe,” Rohit Aggarwala has one of the most high-profile [...]

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Interview with WearPACT–Change starts with your underwear

Posted on 27. Oct, 2009 by OppGreen Insights.

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This morning I met with Jason and Jeff, co-founders of WearPACT, the sustainable underwear company. They met and started WearPACT while MBA students at UC Berkeley’s Haas School of Business. [...]

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Fridolin Beisert: Problem Framing and Pattern Breaking in Sustainable Design

Posted on 27. Aug, 2009 by Brent Remby.

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Fridolin Beisert (website) is an Associate Professor at Art Center College of Design, and a consult for corporations and executive education institutions on design thinking. Together with another professor, [...]

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A Pragmatist’s Approach to Sustainability: An Interview with Gensler’s Nellie Reid

Posted on 20. Aug, 2009 by Gaia Dempsey.

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It’s easy to be drawn to the flashiness of radically innovative design: imagine the possibilities of a futuristic community where every building is entirely self-sufficient and biologically integrated into the [...]