Archive for 'Design & Culture'

Design Leaders at Gensler Bring Cutting Edge Look to Opportunity Green 2010

Design Leaders at Gensler Bring Cutting Edge Look to Opportunity Green 2010

Posted on 17. Aug, 2010 by HeatherDietz.

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Globalization, resource scarcity, climate change, the Internet, a worldwide recession… it has made us interconnected, interdependent, interlocked. As we move forward, it is clear that building a successful, and eco-conscious [...]

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The Air Pod: No Longer Content to Just Float on Air, Now We Can Drive on It.

The Air Pod: No Longer Content to Just Float on Air, Now We Can Drive on It.

Posted on 13. Aug, 2010 by Julie Hayes.

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Alternative fuel vehicles are the “new black” for the auto world.  The nation’s love affair with the Prius has lead to many of the large car companies developing hybrid/electric brands [...]

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Volt vs. Leaf: Dueling Ads Reveal Different Marketing Approaches

Volt vs. Leaf: Dueling Ads Reveal Different Marketing Approaches

Posted on 21. Jul, 2010 by Ben Upham.

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By BC Upham One has Lance Armstrong, the other has…silence. Following on the heels of the Tour d’France commercial for the Nissan all-electric Leaf, Chevrolet has begun running advertisements for [...]

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AdVinylize is “trendsetting” in fashion and advertising

AdVinylize is “trendsetting” in fashion and advertising

Posted on 10. Jul, 2010 by BenjiRosen.

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Sue Rigler, who participated in last year’s Tour de OG (biking with other participants from San Francisco to Los Angeles and arriving just in time for our conference), is also [...]

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Obama Announces $2 Billion for Solar Energy Projects

Obama Announces $2 Billion for Solar Energy Projects

Posted on 07. Jul, 2010 by BenjiRosen.

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By BC Upham, Wednesday, July 7, 2010 President Obama announced Saturday in his weekly radio address that the Department of Energy has agreed to back nearly $2 billion in loans [...]

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Jet Blue COO: Flying from Boston to NYC is a Bad Idea

Jet Blue COO: Flying from Boston to NYC is a Bad Idea

Posted on 07. Jul, 2010 by BenjiRosen.

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By Leon Kaye  Publicly stating that some of your company’s goods and services should be discontinued even if they are profitable probably would get most company executives in trouble.  Rob [...]

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Opportunity Green at Dwell on Design

Opportunity Green at Dwell on Design

Posted on 02. Jul, 2010 by BenjiRosen.

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Dwell Magazine hosted its annual exposition, “Dwell on Design,” this past weekend at the LA Convention Center beginning on Friday, June 25th, and lasting through Sunday, June 27th. The coordinators [...]

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The Dawn of a “Green” Era: Institute Established to Revolutionize Safety of Consumer Products

The Dawn of a “Green” Era: Institute Established to Revolutionize Safety of Consumer Products

Posted on 25. Jun, 2010 by OppGreen Insights.

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(May 20 — Mountain View, Ca) There are a moments in time that truly stand out as industry milestones. Thursday, May 20, at Google’s headquarters in Mountain View, Ca, was [...]

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