OppGreen Insights

Tesla Motors: One Month Since IPO

Posted on 16. Aug, 2010 by Clayton Su.

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When Tesla Motors, the company that produces what is essentially the Ferrari of electric vehicles, announced that they were going public many saw this as a sign that the EV [...]

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Volt vs. Leaf: Dueling Ads Reveal Different Marketing Approaches

Posted on 21. Jul, 2010 by Ben Upham.

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By BC Upham One has Lance Armstrong, the other has…silence. Following on the heels of the Tour d’France commercial for the Nissan all-electric Leaf, Chevrolet has begun running advertisements for [...]

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Putting the Right Foot Foward: Interview with Kyle Berner, Owner of Feelgoodz

Posted on 15. Apr, 2010 by Clayton Su.

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Opportunity Green: You’re a self proclaimed flip flop enthusiast. Why flip flops? Kyle Berner: When I was growing up, my Mom used to call me “The Barefoot Kid.” I never [...]

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Back to the Grind: Growing a Start-up from a Daily Habit

Posted on 31. Dec, 2009 by opportunity.

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Opportunity Green strives to recognize organizations and businesses that promote sustainability through marketing, product development, and social relationships. These businesses all have one central goal: to promote the Triple Bottom [...]

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Opportunity Green’s Top 5 Eco-Spirits

Posted on 16. Dec, 2009 by Brent Remby.

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Dear readers and other eco-evangelistas, We all know there are a lot of choices when it comes to deciding on what beverage to get; shots, martinis, white Russians, or even [...]