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Volt vs. Leaf: Dueling Ads Reveal Different Marketing Approaches

Volt vs. Leaf: Dueling Ads Reveal Different Marketing Approaches

Posted on 21. Jul, 2010 by Ben Upham.

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By BC Upham One has Lance Armstrong, the other has…silence. Following on the heels of the Tour d’France commercial for the Nissan all-electric Leaf, Chevrolet has begun running advertisements for [...]

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Politics Puts Solar Feed-in Tariff in the Shade

Politics Puts Solar Feed-in Tariff in the Shade

Posted on 09. Apr, 2010 by Ben Upham.

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The Los Angeles Business Council (LABC) could not have chosen a worse time to introduce a feasibility study (PDF) of a solar feed-in tariff for Los Angeles. The study, a joint project [...]

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Green Patents Jump to the Front of the Line Under New Government Program

Green Patents Jump to the Front of the Line Under New Government Program

Posted on 14. Dec, 2009 by Ben Upham.

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The United States Patent and Trademark Office (USPTO) announced this week that pending patent applications for certain “green” technologies will get an accelerated examination by the Office, with the goal [...]

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GHG Institute’s Tim Stumhofer: Professionalizing Emissions Experts

GHG Institute’s Tim Stumhofer: Professionalizing Emissions Experts

Posted on 10. Nov, 2009 by Ben Upham.

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Tim Stumhofer is a Program Associate at the Green House Gas Management Institute, which provides professional training in greenhouse gas emissions accounting and verification – the first organization in the [...]

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Live Blogging OG09: Wired and the X Prize on the Future of Green Tech

Posted on 08. Nov, 2009 by Ben Upham.

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At the one of the first breakout sessions of Day Two, Alexis Madrigal demonstrated how technology and society shape each other, and how what is and isn’t inevitable isn’t inevitable, [...]

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Live Blogging OG09: OG 25 Contest Rocks the Room

Posted on 08. Nov, 2009 by Ben Upham.

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The OG25 start-up contest culminated in a whirlwind on-stage presentation by 13 of the finalists at Opportunity Green this morning. The crowd was definitely along for the ride, clapping and [...]

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Live Blogging OG09: Clorox’s Beth Springer Brings It On

Posted on 08. Nov, 2009 by Ben Upham.

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Beth Springer, Executive VP at The Clorox Company gave a high-energy, information dense presentation about how a nearly 100 year old company took the road towards sustainability. Beth followed on [...]

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Live Blogging OG09: Chris Jordan’s Photography Presentation

Live Blogging OG09: Chris Jordan’s Photography Presentation

Posted on 07. Nov, 2009 by Ben Upham.

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I think I speak for everyone in the Covell Center main ballroom when I say Chris Jordan’s photos of the remains of sea birds, killed by the plastic they unwittingly [...]

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