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	<title>Comments on: Video: Molly Dix of RTI previews the Open Innovation panel at Opportunity Green 2009</title>
	<atom:link href="http://opportunitygreen.com/green-business-blog/2009/11/02/video-molly-dix-of-rti-previews-the-open-innovation-panel-at-opportunity-green-2009/feed/" rel="self" type="application/rss+xml" />
	<link>http://opportunitygreen.com/green-business-blog/2009/11/02/video-molly-dix-of-rti-previews-the-open-innovation-panel-at-opportunity-green-2009/</link>
	<description>An Edge on the New Green Economy</description>
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		<title>By: Brent</title>
		<link>http://opportunitygreen.com/green-business-blog/2009/11/02/video-molly-dix-of-rti-previews-the-open-innovation-panel-at-opportunity-green-2009/comment-page-1/#comment-3650</link>
		<dc:creator>Brent</dc:creator>
		<pubDate>Wed, 11 Nov 2009 16:00:50 +0000</pubDate>
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		<description>Becoming sustainable means more than adopting existing best practices. Companies need to identify emerging technologies and ideas developed from a range of industries in order to really make a difference. 

Molly&#039;s discussion of open innovation showed how companies can actively seek out and adopt new ideas. It is amazing how many companies are passive in their sustainability efforts and only integrate merging technologies when forced to.</description>
		<content:encoded><![CDATA[<p>Becoming sustainable means more than adopting existing best practices. Companies need to identify emerging technologies and ideas developed from a range of industries in order to really make a difference. </p>
<p>Molly&#8217;s discussion of open innovation showed how companies can actively seek out and adopt new ideas. It is amazing how many companies are passive in their sustainability efforts and only integrate merging technologies when forced to.</p>
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