OppGreen Insights

Opportunity Green eyes sleek design at Dwell on Design 2009

Posted on 02. Jul, 2009 by Rosie in Design & Culture

Dwell Magazine made its pages come to life at the Dwell on Design conference held at Los Angeles Convention Center this past weekend.  Dwell is best known for its magazine focused on aesthetic in home design, modern architecture and product design.  Speakers, seminars and discussion panels opened up the conversation between Dwell attendees, while the exhibition floor charmed and inspired those with an eye for design and an appreciation for innovation and sustainability.

Dwell Outdoor, covering 15,000 sq. feet of exhibit space, showcased modern outdoor living trends, including landscape architecture, outdoor furnishings, and prefab architecture.  The real show-stopper of Dwell Outdoor was Reclaimed Space, out of Austin, Texas. The 400 square foot salvaged wood home was fully equipped with the delectable furnishings and interiors designed by Ecofabulous furnished with high-quality vintage, repurposed and reclaimed items found on eBay.  One lucky bidder won the house on eBay at the end of the conference for $75,100. The ebay Green Team will donate half of the proceeds to Habitat for Humanity of Greater Los Angeles.

Everybody loves food so the panel, “The Food Network: Social Media and the Way We Eat” was perfect for Dwell attendees. The panel showcased how bloggers, tweeters, and nomadic restaurateurs are using the internet to feed the movement. Founders of the Korean barbecue traveling kiosk, Kogi, coat-tailing off the infamous LA taco truck business strategy, explained their $0 marketing strategy which included blogging, loading pictures onto Flickr, and utilizing Twitter to help customers find their on-the-go business. Kogi Bbq is great example of how businesses can avoid printed materials and paper advertisements to get their message across.